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Promotion1X2 Network Partners with Entain, Strengthening Its Position in Denmark
Award-winning casino game provider, 1X2 Network, has solidified its position in the Danish market by integrating its games into Entain’s platform.
1X2Gaming and Iron Dog Studio, which are subsidiaries of 1X2 Network, will have their games released on PartyCasino and Bwin, which are two of the biggest casino brands out there. This allows 1X2 to strengthen its position in the flourishing Danish market.
Popular games such as Rock the Reels Megaways, Dwarven Gems Megaways, and Blirix Workshop will be made available to Danish players on PartyCasino, Bwin, and Danskespil, letting them experience more of the best games out there.
James Baxandall, Key Account Manager at 1X2 Network, said: “This integration with builds on our existing presence in Denmark where our suite of titles from 1X2gaming and Iron Dog Studio have already proved to be a big hit with players. Of course, we could not ask for a better partner than Entain. Their PartyCasino and Bwin brands are firm player favourites, and it’s always great to see our slots made available to players in the lobbies of tier-one casino brands. This is a significant deal for 1X2 Network in Denmark and further positions us as a leading content provider in the market and beyond.”
This new partnership cements 1X2’s presence in the Danish market, and its roster of regulated markets now consists of Denmark, Malta, UK, Isle of Man, Sweden, Colombia, Spain, Italy, Greece, Romania, and Gibraltar.
It is, however, worth noting that this isn’t 1X2 Network’s first appearance in Denmark. Last year, 1X2 went live on 888, and 2 months ago, they partnered with RoyalCasino.dk. Royal Casino is one of the most trusted and recognised brands in Denmark, being the only party that offers both an online and land-based casino. Thus, partnering with them allowed 1X2 to showcase its games under a spotlight.
Rory Kimber, Account Management and Marketing Director at 1X2 Network, said: “We’re thrilled to increase our footprint in Denmark, especially with such a prestigious brand. And we look forward to showcasing our games to a whole new audience through RoyalCasino.dk. It’s an exciting market and one that has been growing each year since its establishment a decade ago. We’re just proud to be a part of it.”
Jonas Madsen, Royal Casino’s Head of CRM and Content, said: “RoyalCasino.dk is one of Denmark’s largest online casinos and we prioritise content quality, customer relations and responsibility. Since our inception we have made a point of only partnering with the very best companies in the industry. 1X2 Network’s games meet our high standards of quality and we expect their games to be well received by our customers.”
Although casual slot players might not be familiar with 1X2, its subsidiary Iron Dog Studio should ring a bell. With its famous Megaways series, it’s quickly become a fan favorite for many. With 1X2’s vast network and resources, we expect them to keep evolving, and breaking into lucrative markets like Denmark is one way to do it. Furthermore, Entertain is one of the world’s largest betting and gambling groups, and being included in its proprietary platform is a great opportunity.
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